Ecosystems

1. Purpose

Ecosystems are networks of multiple projects (typically 10 or more) that coordinate quest campaigns together on Arkada.

They represent Partner Campaign Structures use of Arkada’s engagement infrastructure and are uniquely positioned to:

• Aggregate very large user bases, often generating hundreds of thousands or millions of quest completions

• Drive high-volume, coordinated participation across multiple communities

• Align multiple projects under a single execution and incentive framework

Goal:

Enable ecosystems to attract large-scale user participation by recycling a portion of the value generated by quests into a shared prize pool, without requiring upfront marketing spend.

This model allows ecosystems to launch high-impact campaigns on Arkada while being rewarded through participation, rather than paying for distribution.

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2. How It Works

1. Campaign Setup

   • Arkada works with the ecosystem to define:

     • Campaign duration

     • Quest structure across projects

     • Expected participation scale

     • Prize pool logic and distribution rules

   • Campaign parameters are reviewed and approved to ensure alignment and fairness.

2. Quest Participation & Value Generation

   • Users complete quests across ecosystem projects.

   • Large ecosystems can generate hundreds of thousands to millions of quest completions within a single campaign.

   • Each quest completion contributes to the total campaign value, which is tracked and verifiable.

3. Prize Pool Formation

   • A default portion (typically 20%) of the total value generated by quest completions is allocated to a dedicated ecosystem prize pool.

   • This pool is not pre-funded by the ecosystem.

   • It is derived directly from actual user participation, aligning incentives naturally.

   • Final allocation parameters may vary by campaign.

4. Reward Distribution

   • The prize pool is distributed to participants based on individual value contribution.

   • Contribution is scored using Arkada’s internal scoring mechanisms, designed to:

     • reflect real participation,

     • prevent manipulation,

     • and ensure transparent, fair distribution.

   • Higher contribution → higher share of the pool.

5. Optional Enhancements

   • Ecosystems may optionally add additional incentives to the pool.

   • These are distributed using the same scoring and allocation logic.

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3. Key Performance Indicator (KPI)

Primary KPI:

• Total quest completions across all ecosystem projects

Quest completions are the sole input used to calculate campaign value and prize pool size.

Supporting actions (coordination, promotion, community events) help increase participation but do not directly affect reward distribution.

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4. Tracking & Transparency

For ecosystem campaigns, Arkada provides:

• Transparent tracking of total quest completions

• Contribution scoring per participant

• Clear breakdown of prize pool formation and allocation

All inputs and outputs are verifiable, ensuring trust for ecosystems, projects, and users alike.

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5. Key Takeaways

• Ecosystems operate as a B2B campaign structure on Arkada

• Large-scale coordination can generate massive quest participation

• A portion of quest-driven value is recycled into a shared prize pool

• No upfront marketing spend is required to incentivize users

• Rewards are distributed using contribution-based scoring

• Incentives scale naturally with participation

• This creates a self-sustaining, fair, and transparent campaign model